The symbol and logo of the festival is engraving artist Lee Chul-soo’s work and it embodies harmony of lake, wind and mountains of Jecheon. His artworks reflect his experience and realization as a farmer and book-lover living in Jecheon for a long time. The designation of the Korean/English title of the festival was engraved in woodblock print with the artist’s unique font revealing lyricism of eastern art and conciseness of modern art.