The poster for the 22nd Jecheon International Music & Film Festival (JIMFF) is inspired by confetti soaring through the air in a moment of celebration. It visually captures the spirit of a festival where music and cinema come together, intertwining like scattered fragments to create a vibrant and dynamic whole. Just as individual pieces unite to form a single rhythm, the poster reflects JIMFF¡¯s identity as a place where diverse films and music meet.
The confetti filling the poster symbolizes cinematic moments, musical phrases, and the memories and emotions shared by audiences. Each fragment, unique in shape and color, comes together to create a new visual landscape, representing the boundless possibilities and creative energy born from the encounter between film and music.
As different stories and melodies converge to create new resonance, JIMFF connects audiences and artists, film and music, and everyday life and art. The scattering fragments foreshadow the diverse encounters and unforgettable moments that will unfold beneath Jecheon¡¯s summer sky, announcing the beginning of a rich and vibrant festival experience.
Filmmaking springs from the same creative impulse that inspired humanity’s earliest cave paintings. The official trailer parallels human evolution from ape to human with the birth of cinema. The straw stuck in the director’s wife’s back for 22 years highlights the quiet sacrifice of those standing beside creators. The moment a single phone call to a festival pulls that straw out reveals the hope and comfort festivals offer filmmakers.
Kim Chohee majored in French literature and received a master’s degree in film theory from Paris 1 Panthéon-Sorbonne University. She worked as an independent film producer and directed LUCKY CHAN-SIL and Back to the Hong Kong (Urakkai haruki). She is currently writing for television.
The official symbol of JIMFF is a woodblock print by artist LEE Chul-soo, who has lived and worked in Jecheon for many years.
This artwork symbolizes the natural elements of Jecheon-its lakes, winds, and mountains-and has long represented the festival¡¯s identity and philosophy. Rooted in a practice of reflection and mindfulness, the artist conveys the emotions of place and nature through the medium of printmaking.
The piece harmonizes oriental lyricism with modern simplicity, visually expressing both the spirit of Jecheon and the aesthetic direction of the festival. The Korean and English titles of the Jecheon International Music & Film Festival, carved into the woodblock, are designed with calligraphic strokes and restrained geometric lines, serving as a core visual motif that embodies the festival¡¯s philosophy and artistic identity.